Getting past gatekeepers requires technique, belief, determination and skill. We hear from so many participants in our training and development programmes that getting through to decision makers is getting harder, and figures do support that.
Gatekeepers are starting to take on almost mythical monster proportions, and “No Names Policies” add to the difficulties.
Organisations are investing time and energy in their Inbound Marketing, with its emphasis on web lead generation, pay-per-click advertising and social media. This is about making the phone ring with quality enquiries.
Outbound sales activity in the form of lead generation is still necessary, and part of the sales activity for some organisations and selling their products and services to other busineses. Whether you are selling to organisations over the telephone or generating appointments for yourself or your field sales colleagues you owe it to yourself, to understand how you can get be stronger, getting past gatekeepers and reaching more decision makers.
That’s why we’ve put together a Go To Guide for Reaching Decision Makers
Diane Banister our MD said “ I put together our Go to Guide for Reaching Decision Makers to help anyone involved in the day to day of using the telephone to generate sales and appointments but also for Sales Leaders to understand the challenges, and some of the things they can encourage their people to do to help generate quality leads”
Download your copy here; and let us know what you think of it, we’re always really interested to hear what you think.