Account Management Training

Need to grow the spend of your accounts?

Our training and development can help

Click the button below to find out how we can train your team and achieve real results for your business

LET'S TALK

Who will this training help?

What will you get?

How long will it take?

Business to Business sales activity needs to build relationships that result in profitable business growth.

Account Managers need to understand the buying processes of the accounts they operate in, bringing together processes and people to increase your share of wallet with that client or customer.

Signing an agreement is not enough. That’s when the hard work starts, and that’s when so many account managers and businesses start to relax – happy that they have an agreement in place.

Account Managers need a blend of skills; to win contracts and negotiate agreements and to manage a portfolio of accounts that they deliver sales into your business. To do that they need to be commercially savvy, able to understand and influence the accounts they operate in, take action that generates a greater share of wallet, co-ordinate sales activity to penetrate that account and defend against competitor activity.

At Intelligent Dialogue we work with Account Managers and their line managers to ensure that you are focusing on and operating effectively in accounts you need to gain, retain or grow.

Who will this training help?

Anyone who manages accounts

Anyone who has the responsibility to secure trading agreements and then ensure that sales follow

New or experienced account managers

“The session was hugely informative and interactive, and the trainer really understood our business, and adapted the session to meet our needs.”

Luci Lloyd

I feel so much more confident having this framework now when handling sales calls and it feels so much more natural than the one I was trying to implement before.

Danielle Cole

Unlike other courses action plans have tangible benefits, in fact some benefit is already in action a week later.

Sam Roper

The feedback and enthusiasm from everyone involved has exceeded my expectations.

Sam Roper

Short – Angel Advance – the most valuable course – customer service

The most valuable course taken to date for our managers, trainers and coaches.

Ben Mariner

Short – BOC – Ambassador – really good very insightful

It's helped me to understand how to make a customer feel valued. Really good, very insightful.

R L

Short BOC – Ambassador – time and money well spent

Excellent, time and money well spent.

Phil M

An awesome insight into the way our interactions with clients have a significant impact on our business. Providing skills & techniques for a better customer experience.

Mark Yeates

They added real value and are a real pleasure to work with.

Russell Smith

They deliver great results and provide a real return on investment.

Patrick Allen

If you need really sustainable results in your business then I could not think of a better company than Intelligent Dialogue.

Paul Collins

I wouldn't hesitate to recommend them.

Michael Reeve

The training delivered positive & measurable results, increased hire, sales & service business in all of our market sectors.

Ian Bunting

The Ambassador programme has certainly been one of the best received that we have run - so thank you very much for this.

Colin Mills

Intelligent Dialogue really understand the hire market, and if you want to generate more business and improve service I would contact Diane Banister.

Jeff Hudson

Already extra revenue has been significant.

Jeff Hudson

Short – Coventry City Council – Customer Service

I would strongly recommend Intelligent Dialogue to anyone. The content was perfect and the delivery was First Class.

Daniel Freeman

The results have been outstanding.

Matt Ainscough

I learned more in this course than in over 20 years of customer service.

Christian Owens

I'd recommend this training course if you want to make more profit. As far as courses go it's been as good as it gets.

Craig Hughes

Brilliant workshop today. Many thanks to Diane Banister. Already the feedback I have had from the team has been great. Highly recommended.

Adam O'Keeffe

The Ambassador programme has certainly been one of the best received that we have run - so thank you very much for this.

Colin Mills

More Testimonials

What you will get from Intelligent Dialogue Account Management Training

At Intelligent Dialogue, we design our training and development programmes based on the outcomes you want to achieve – one size simply doesn’t fit all.

We design and deliver training that helps people and businesses to be more confident in their market place. Quite simply we want people to succeed so that businesses secure their future.

We will collaborate with your Sales Leaders, so that we co-create the training that will work for you. We’ll focus on the key things which will make the difference for your account managers in your market-place.

Our account management training gives account managers:-

the space to think about their approach and to focus on what account management really means for your business

an understanding of the role of the account manager and account management

building the relationship and developing their trust in you

planning for succesds - the SPECIAL account management process

how to increase "share of wallet"

how to prioritise accounts where account managers will get most pay off from their activity - analysing data for actionable insights

mapping accounts; how to develop and implement account management plans. Who are the decision makers and who are the influencers?

how to have commercial conversations with customers, securing opportunities and reviewing account performance

how to co-ordinate sales activity to penetrate accounts

how to assess potential and spot opportunities within your account

how to defend against competitor activity

how to have difficult conversations within an account - price sensitivity / contract renewal / competitor defence / problem solving / growth approaches

account management surgery idebtifying the WORK ONS in the account - the activity that will build the relationship and secure ongoing business at the right price

How long will it take?

If you are new to account management or don’t have account management processes in place, you will need more training time.

If you just want to develop the commercial conversations of your account managers, typically an Account Management Programme combines some or all of the following:-

Organising for Action ( 1 – 2 days)

Commercial Conversations ( 1 – 2 days)

Account Management Clinics – working live management issues to develop better strategies to gain, retain or grow account spend. This can take place 121 or in group settings.

LET’S TALK

If you would like to improve your teams account management skills then get in touch to discuss the detail of what you’d like to achieve. We’ll discuss with you our approach to achieving your objectives, how long the training will take and the investment you’ll need to make.