Exhibition Training

Our training helps ensure there is more reward than risk in your trade show presence

Need to get more results from your

exhibition spend?

Click the button below to get in touch and find out more

LET'S TALK

Who will this training help?

What will you get?

How long will it take?

Exhibition sales training that helps you create a buzz.

Having a presence at an exhibition or trade show can be both exciting and nerve wracking.

How do you help your people have the confidence to approach visitors, engage them in conversation, promote your products and services while capturing leads and orders?

We help our clients with their exhibition presence – highly practical training that builds confidence and results.

From driving footfall to your stand, to the behaviours that work on stand, our Exhibition Training helps achieve a Return on Investment from your show presence, creates an excitement for your show team, and helps them make sure visitors have a great experience on stand.

“I reached out to Diane at Intelligent Dialogue to put together some training for my sales team for an upcoming exhibition. Our team are telesales-based, and it’s not often they get to meet customers face to face. I wanted them to proactively go after leads, ask the right questions when trying to close a sale, provide an exceptional customer experience and feel confident about our overall exhibition strategy. The feedback from the team was exceptional and left them buzzing; they found the situational role-play very helpful. They left the training with increased confidence and couldn’t wait to get to the exhibition to smash our sales target; which they did! I would highly recommend Diane as a sales trainer and will be using her again for next years exhibition team.”

Grant Long, Director of Dental Mail Order Business at Henry Schein

Who will this training help?

Sales people and show teams who are not used to working in that “retail” environment

Your show team

The budget holder who has made the decision to attend an exhibition

“The session was hugely informative and interactive, and the trainer really understood our business, and adapted the session to meet our needs.”

Luci Lloyd

I feel so much more confident having this framework now when handling sales calls and it feels so much more natural than the one I was trying to implement before.

Danielle Cole

Unlike other courses action plans have tangible benefits, in fact some benefit is already in action a week later.

Sam Roper

The feedback and enthusiasm from everyone involved has exceeded my expectations.

Sam Roper

Short – Angel Advance – the most valuable course – customer service

The most valuable course taken to date for our managers, trainers and coaches.

Ben Mariner

Short – BOC – Ambassador – really good very insightful

It's helped me to understand how to make a customer feel valued. Really good, very insightful.

R L

Short BOC – Ambassador – time and money well spent

Excellent, time and money well spent.

Phil M

An awesome insight into the way our interactions with clients have a significant impact on our business. Providing skills & techniques for a better customer experience.

Mark Yeates

They added real value and are a real pleasure to work with.

Russell Smith

They deliver great results and provide a real return on investment.

Patrick Allen

If you need really sustainable results in your business then I could not think of a better company than Intelligent Dialogue.

Paul Collins

I wouldn't hesitate to recommend them.

Michael Reeve

The training delivered positive & measurable results, increased hire, sales & service business in all of our market sectors.

Ian Bunting

The Ambassador programme has certainly been one of the best received that we have run - so thank you very much for this.

Colin Mills

Intelligent Dialogue really understand the hire market, and if you want to generate more business and improve service I would contact Diane Banister.

Jeff Hudson

Already extra revenue has been significant.

Jeff Hudson

Short – Coventry City Council – Customer Service

I would strongly recommend Intelligent Dialogue to anyone. The content was perfect and the delivery was First Class.

Daniel Freeman

The results have been outstanding.

Matt Ainscough

I learned more in this course than in over 20 years of customer service.

Christian Owens

I'd recommend this training course if you want to make more profit. As far as courses go it's been as good as it gets.

Craig Hughes

Brilliant workshop today. Many thanks to Diane Banister. Already the feedback I have had from the team has been great. Highly recommended.

Adam O'Keeffe

The Ambassador programme has certainly been one of the best received that we have run - so thank you very much for this.

Colin Mills

More Testimonials

What you will get from Intelligent Dialogue Successful Exhibitions Training

To create a buzz on your stand your team need to be able to engage people, have good conversations, steer visitors towards relevant products or services, build the relationship as well as capturing details and orders.

Sales from successful exhibitions means driving footfall to your stand, and maximising the behaviours that work on stand. Our Exhibition Training helps achieve a Return on Investment from your show presence. It creates an excitement for your show team in the run up to your trade show or exhibition, and helps them make sure visitors have a great experience on stand.

At Intelligent Dialogue we’ve helped clients make sure that their exhibition team is:-

well organised

confident in themselves, their offer and their approach

able to make the most of opportunities with visitors to your stand

focused on the purpose of the exhibition

clear on the part they need to play in order to deliver ROI from the exhibition

win orders and new customers

get the right information for your follow up activity

confident in following up after an exhibition to have an in-depth conversation about the need for your products or services

How long will it take?

One day.

LET’S TALK

If you would like to support your team in being more successful at exhibitions then get in touch to discuss the detail of what you’d like to achieve. We’ll discuss with you our approach to achieving your objectives, how long the training will take and the investment you’ll need to make.