Having a presence at an exhibition or trade show can be both exciting and nerve wracking.
How do you help your people to have the confidence to approach visitors, engage them with your products and services, while capturing leads and orders?
Exhibition Training for your Show Team can make the difference.
How can Exhibition Training help?
Intelligent Dialogue tailor our training for our clients. At its heart our Exhibition Training is designed to help people with the realities of exhibiting at trade shows. From attracting people on to stand, to starting a conversation, to keeping focus when things are quiet and you notice your competitors stand is bust.
Just think how much marketing or how many telephone calls you would need to be made to speak with as many potential customers as those you meet at an exhibition.
But sales people and show teams are often not used to working in that “retail” environment.
To create a buzz on your stand your team need to be able to engage people, have good conversations, steer visitors towards relevant products or services, build the relationship as well as capturing details and orders.
At Intelligent Dialogue we’ve helped clients make sure that their exhibition team is
- well organised
- confident in themselves, their offer and their approach
- able to make the most of every opportunity with the visitors on the stand
- focused on the purpose of the exhibition
- clear on the part they need to play in order to make the exhibition a successful ‘Return on Your Investment’
- win orders and new customers
- get the right information for your follow up activity
- confident in following up after an exhibition to have an in depth conversation about the need for their products or services.
From driving footfall to your stand, to the behaviours that work on stand, our Exhibition Training helps achieve a Return on Investment from your show presence, creates an excitement for your show team, and helps them make sure visitors have a great experience on stand.
“I reached out to Diane at Intelligent Dialogue to put together some training for my sales team for an upcoming exhibition. Our team are telesales-based, and it’s not often they get to meet customers face to face. I wanted them to proactively go after leads, ask the right questions when trying to close a sale, provide an exceptional customer experience and feel confident about our overall exhibition strategy. The feedback from the team was exceptional and left them buzzing; they found the situational role-play very helpful. They left the training with increased confidence and couldn’t wait to get to the exhibition to smash our sales target; which they did! I would highly recommend Diane as a sales trainer and will be using her again for next years exhibition team.”
General Manager, Kent Express Dental Supplies