Newsletter Sign Up
Who will this training help?
What will you get?
How long will it take?

Exhibition sales training that helps you create a buzz.

Having a presence at an exhibition or trade show can be both exciting and nerve wracking.

How do you help your people have the confidence to approach visitors, engage them in conversation, promote your products and services while capturing leads and orders?

We help our clients with their exhibition presence – highly practical training that builds confidence and results.

From driving footfall to your stand, to the behaviours that work on stand, our Exhibition Training helps achieve a Return on Investment from your show presence, creates an excitement for your show team, and helps them make sure visitors have a great experience on stand.

“I reached out to Diane at Intelligent Dialogue to put together some training for my sales team for an upcoming exhibition. Our team are telesales-based, and it’s not often they get to meet customers face to face. I wanted them to proactively go after leads, ask the right questions when trying to close a sale, provide an exceptional customer experience and feel confident about our overall exhibition strategy. The feedback from the team was exceptional and left them buzzing; they found the situational role-play very helpful. They left the training with increased confidence and couldn’t wait to get to the exhibition to smash our sales target; which they did! I would highly recommend Diane as a sales trainer and will be using her again for next years exhibition team.”

Grant Long, Director of Dental Mail Order Business at Henry Schein


Who will this training help?

Sales people and show teams who are not used to working in that “retail” environment
Your show team
The budget holder who has made the decision to attend an exhibition
The training has been universally praised by our teams.
The training has been universally praised by our teams. We have seen a positive difference in the way our teams communicate with those who need our help.
Lucy Caddis
Atlas short testimonial
We chose Intelligent Dialogue as they listened and understood our requirements. The training was extremely well received by everyone and saw results straight away.
Sam Hills
Exceptional feedback
The way Intelligent Dialogue worked with us just works. They developed a training programme that has been a great experience, has received exceptional feedback, and seen people really focusing on customers. I cannot speak highly enough of the approach they take.
Simon Baines
A key partner as our company moves forward
Intelligent Dialogue brings clarity, empathy and an informed insight into our staff development at an operational and board level. They are a key partner as our company moves forward to its next chapter.
David Evans
We really have seen a change
The feedback was unanimously positive. We have really seen a change in how the PSAs interact with patients; a much more ‘can do’ approach to potential problems.  
Gill Welch
Has yielded great results
“The training I have received from Diane at Intelligent dialogue is second to none! Tailor made to my working situation and at an extremely manageable pace. This has made my learning easy to implement over time and has yielded great results!”  
Debra Ward
Big impact and improvement
The Intelligent Dialogue team managed to achieve a big impact and improvement, with some of the smallest changes.
Operations Director
Best Customer Service
Best Customer Service Course I've been on in years, with one of the best trainers. Learned a great deal.
Debra Wood
100% Recommended
100% Recommended. Real development for real people in daily scenarios.
Branch Manager
Booked meetings have doubled and quotes gone up by 61%
Even after just over a month my numbers as in number of booked meetings have double and quotes have gone up by 61%. As you can imagine we’re amazed by the results. Diane has even been in touch today to see what has happened since and to see if there was anything else we needed. We couldn’t ask for a better service!
Darren John
The trainer really understood our business

“The session was hugely informative and interactive, and the trainer really understood our business, and adapted the session to meet our needs.”


Luci Lloyd
I feel so much more confident
I feel so much more confident having this framework now when handling sales calls and it feels so much more natural than the one I was trying to implement before.
Danielle Cole
Short – Sam Roper – HSD Unlike other courses the action plans
Unlike other courses action plans have tangible benefits, in fact some benefit is already in action a week later.
Sam Roper
Short – Sam Roper – HSD – the feedback and enthusiasm from everyone has exceeded my expectations
The feedback and enthusiasm from everyone involved has exceeded my expectations.
Sam Roper
Short – Angel Advance – the most valuable course – customer service
The most valuable course taken to date for our managers, trainers and coaches.
Ben Mariner
Short – BOC – Ambassador – really good very insightful
It's helped me to understand how to make a customer feel valued. Really good, very insightful.
Short BOC – Ambassador – time and money well spent
Excellent, time and money well spent.
Phil M
Short – Schein – Mark Y – Team Leader
An awesome insight into the way our interactions with clients have a significant impact on our business. Providing skills & techniques for a better customer experience.
Mark Yeates
Short – Russell Smith – Reynolds – added value
They added real value and are a real pleasure to work with.
Russell Smith
Short – Patrick Allen – Henry Schein – results
They deliver great results and provide a real return on investment.
Patrick Allen
Short – Reynolds – Customer Service; Call Centre and leadership
If you need really sustainable results in your business then I could not think of a better company than Intelligent Dialogue.
Paul Collins
Short – Michael Reeve – Edwards – customer service and sales
I wouldn't hesitate to recommend them.
Michael Reeve
Short – Rotrex – Ian Bunting – Sales
The training delivered positive & measurable results, increased hire, sales & service business in all of our market sectors.
Ian Bunting
One of the best received we have run
The Ambassador programme has certainly been one of the best received that we have run - so thank you very much for this.
Colin Mills
Short – Jeff Hudson FLG – Hire
Intelligent Dialogue really understand the hire market, and if you want to generate more business and improve service I would contact Diane Banister.
Jeff Hudson
Short – FLG Jeff Hudson – sales hire controllers
Already extra revenue has been significant.
Jeff Hudson
Short – Coventry City Council – Customer Service
I would strongly recommend Intelligent Dialogue to anyone. The content was perfect and the delivery was First Class.
Daniel Freeman
Short – Matt Ainscough – Commercial
The results have been outstanding.
Matt Ainscough
Short – Edwards – Customer Service
I learned more in this course than in over 20 years of customer service.
Christian Owens
Short -One Stop Hire – Sales
I'd recommend this training course if you want to make more profit. As far as courses go it's been as good as it gets.
Craig Hughes
Short – All Med Pro – Sales
Brilliant workshop today. Many thanks to Diane Banister. Already the feedback I have had from the team has been great. Highly recommended.
Adam O'Keeffe
Short – BOC – Colin Mills – Customer Service
The Ambassador programme has certainly been one of the best received that we have run - so thank you very much for this.
Colin Mills

What you will get from Intelligent Dialogue Successful Exhibitions Training

To create a buzz on your stand your team need to be able to engage people, have good conversations, steer visitors towards relevant products or services, build the relationship as well as capturing details and orders.

Sales from successful exhibitions means driving footfall to your stand, and maximising the behaviours that work on stand. Our Exhibition Training helps achieve a Return on Investment from your show presence. It creates an excitement for your show team in the run up to your trade show or exhibition, and helps them make sure visitors have a great experience on stand.

At Intelligent Dialogue we’ve helped clients make sure that their exhibition team is:-

well organised
confident in themselves, their offer and their approach
able to make the most of opportunities with visitors to your stand
focused on the purpose of the exhibition
clear on the part they need to play in order to deliver ROI from the exhibition
win orders and new customers
get the right information for your follow up activity
confident in following up after an exhibition to have an in-depth conversation about the need for your products or services

How long will it take?

One day.


If you would like to support your team in being more successful at exhibitions then get in touch to discuss the detail of what you’d like to achieve. We’ll discuss with you our approach to achieving your objectives, how long the training will take and the investment you’ll need to make.

    First Name*

    Business phone

    Last Name*

    Company Name*

    Email address*


    Comments / questions