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Who will this training help?
What will you get?
How long will it take?


Sales Managers Training that is specifically designed and developed to help participants lead, manage, guide, coach and motivate your team to success.

Our Sales Managers Training is often followed by a coaching programme to help participants put their learning into practice.

Sales Managers are responsible for the performance of their team. They may or may not also have customer relationships of their own to maintain and develop.

Sales managers are often promoted because they were the best sales people, but managing a team is very different from hitting your own numbers. Typically we see sales managers frustrated by the productivity of their teams, the conversion rates, the capitulation on pricing which gives away profit. And besides thinking about how to gain, retain and grow business, a sales manager has to consider how to gain, retain and grow ( develop ) sales talent.


Who will this training help?

New sales managers
Experienced sales managers
Soon to be sales managers
The trainer really understood our business

“The session was hugely informative and interactive, and the trainer really understood our business, and adapted the session to meet our needs.”


Luci Lloyd
I feel so much more confident
I feel so much more confident having this framework now when handling sales calls and it feels so much more natural than the one I was trying to implement before.
Danielle Cole
Short – Sam Roper – HSD Unlike other courses the action plans
Unlike other courses action plans have tangible benefits, in fact some benefit is already in action a week later.
Sam Roper
Short – Sam Roper – HSD – the feedback and enthusiasm from everyone has exceeded my expectations
The feedback and enthusiasm from everyone involved has exceeded my expectations.
Sam Roper
Short – Angel Advance – the most valuable course – customer service
The most valuable course taken to date for our managers, trainers and coaches.
Ben Mariner
Short – BOC – Ambassador – really good very insightful
It's helped me to understand how to make a customer feel valued. Really good, very insightful.
Short BOC – Ambassador – time and money well spent
Excellent, time and money well spent.
Phil M
Short – Schein – Mark Y – Team Leader
An awesome insight into the way our interactions with clients have a significant impact on our business. Providing skills & techniques for a better customer experience.
Mark Yeates
Short – Russell Smith – Reynolds – added value
They added real value and are a real pleasure to work with.
Russell Smith
Short – Patrick Allen – Henry Schein – results
They deliver great results and provide a real return on investment.
Patrick Allen
Short – Reynolds – Customer Service; Call Centre and leadership
If you need really sustainable results in your business then I could not think of a better company than Intelligent Dialogue.
Paul Collins
Short – Michael Reeve – Edwards – customer service and sales
I wouldn't hesitate to recommend them.
Michael Reeve
Short – Rotrex – Ian Bunting – Sales
The training delivered positive & measurable results, increased hire, sales & service business in all of our market sectors.
Ian Bunting
One of the best received we have run
The Ambassador programme has certainly been one of the best received that we have run - so thank you very much for this.
Colin Mills
Short – Jeff Hudson FLG – Hire
Intelligent Dialogue really understand the hire market, and if you want to generate more business and improve service I would contact Diane Banister.
Jeff Hudson
Short – FLG Jeff Hudson – sales hire controllers
Already extra revenue has been significant.
Jeff Hudson
Short – Coventry City Council – Customer Service
I would strongly recommend Intelligent Dialogue to anyone. The content was perfect and the delivery was First Class.
Daniel Freeman
Short – Matt Ainscough – Commercial
The results have been outstanding.
Matt Ainscough
Short – Edwards – Customer Service
I learned more in this course than in over 20 years of customer service.
Christian Owens
Short -One Stop Hire – Sales
I'd recommend this training course if you want to make more profit. As far as courses go it's been as good as it gets.
Craig Hughes
Short – All Med Pro – Sales
Brilliant workshop today. Many thanks to Diane Banister. Already the feedback I have had from the team has been great. Highly recommended.
Adam O'Keeffe
Short – BOC – Colin Mills – Customer Service
The Ambassador programme has certainly been one of the best received that we have run - so thank you very much for this.
Colin Mills

What you will get from Intelligent Dialogue Sales Managers Training

Tailored to the specific challenges of the client organisation, their market place and the participants, the training and development will focus on developing an approach which helps achieve your numbers consistently.

Working live issues, i.e. the management challenges each sales manager experiences, our training helps participants to explore, and develop good practices to help them be more confident in:-

the role of sales manager
developing a high-performance culture within their team
understanding and developing a robust sales strategy
developing trust and credibility with their people and customers
sales planning, forecasting and setting sales targets
reporting and the use of reporting
understanding the link between motivation and performance
coaching for performance – helping their people to reach their potential
assessing performance and having meaningful conversations with their team around performance
running effective sales meetings
productivity – helping their people manage their time so that they can spend more time selling
pipeline management
managing lengthy and lengthening gestation periods in the sales cycle
the four areas your sales people must be proficient in for you to succeed

How long will it take?

Depending on your objectives for the training, this can be 2 – 4 days training. Additionally, we can add Zoom or Teams coaching sessions to help Sales Managers explore and develop an action plan for their sales management challenges.


If you would like to develop and improve the management skills of your sales leaders and managers, get in touch, and we can  discuss the detail of what you’d like to achieve. In that conversation, we can explore the best approach to achieving your objectives, how long the training will take and the investment required to develop your sales managers.

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