sales training for plant hireOur Sales Training for Plant Hire is completely tailored to your company and your sales strategy.

We design and deliver memorable training that has great levels of buy in, and which gets results. That’s because we build the training with your outcomes in mind.

Whether you are looking for account management, key account management or new business generation training, we help your field sales people represent you face to face with clients – effectively and with confidence. Put simply, we help you perform better.

Your sales team’s job is to get the phone to ring ( or your in box full of enquiries ) and we also train hire controllers to make the most of every opportunity when a customer asks for a quote or availability, so that you win more hires… the right price.

We’ve got a great track record in Sales Training for Plant Hire having worked with

  • Ainscough Crane Hire
  • Andrews Sykes
  • FLG Services ( part of A Plant )
  • LGH
  • LGH Winches
  • One Stop Hire
  • Rotrex Winches
  • Vibroplant
  • Welex

We’ve helped them

  • win new accounts at the right price
  • service their customer base
  • improve their reporting and understanding of their customer base
  • improve their sales productivity
  • protect price and profits
  • increase average order values
  • work more effectively in order to see more customers
  • cross sell their service

and we’ve helped sales and operations work more closely together.

We’ve delivered Ambassador Training to drivers, to help them deliver great customer service and spot the opportunities on site.

We understand Plant Hire.

We can help you bring your sales strategy alive by translating it into conversations your sales people will have with your customers. Conversations they are confident to have and your customers respond to.

Don’t just take our work for it here’s some of the feedback we’ve had

sales training for plant hire


“Brilliant trainer, really knowledgeable trainer who created a good working atmosphere. Brilliant course, very informative & helpful, brings to light some of the bad habits we can fall into over time.

Martin Hastings, Assistant Business Manager, One Stop Hire

“Rental Managers came back full of positivity. I haven’t heard anyone say a bad word about the training, and one Rental Manager has calculated that he can generate an extra £40k a year in hire revenues. When I sat down with him to discuss, he’d actually under calculated this. Already extra revenue has been significant. Intelligent Dialogue really understand the hire market, and if you want to generate more business and improve service, I would contact them.”

Jeff Hudson, Managing Director, FLG Services

“The training has delivered positive and measurable results with increased hire, sales and service business in all of our varied market sectors.

Additionally our people are more focused and motivated, feeling more positive about themselves, their products and their services.”

Ian Bunting, Commercial Director, Rotrex Winches

“The Intelligent Dialogue team worked with my hire managers who returned from the course development sessions buzzing with ideas which they put into practice”

Terry Bott, Area Manager, Andrews Sykes

“Thoroughly enjoyable and informative. Delivered more than I expected.”

Nathan L, Hire Desk Controller

“At first, I was dreading the role play and the group work….. but it was really good and I think all staff would benefit even drivers and fitters”

John M, Manager


And just in case you haven’t seen them, here’s a link to our interviews with Bill Parkinson who founded LGH, and with Martin Ainscough who built and sold Ainscough Crane Hire.

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