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Who will this training help?
What will you get?
How long will it take?

Our specialist sales training for plant hire companies is completely tailored to your company and your sales strategy. With over 25 years experience working in the hire sector, we design and deliver memorable training that has great levels of buy in, and which gets results.

Whether you are looking for account management or sales training, we help your field sales people represent you face to face with your customers – effectively and with confidence.

Your sales team’s job is to get the phone to ring ( or your in box full of enquiries ) and we also train hire controllers to make the most of every opportunity when a customer asks for a quote or availability, so that you win more hires… the right price.


Who will this training help?

Anyone who is part of the selling or hire process in a plant or equipment hire company.
New field based sales people
Experienced field based sales people
Telesales teams
The training has been universally praised by our teams.
The training has been universally praised by our teams. We have seen a positive difference in the way our teams communicate with those who need our help.
Lucy Caddis
Atlas short testimonial
We chose Intelligent Dialogue as they listened and understood our requirements. The training was extremely well received by everyone and saw results straight away.
Sam Hills
Exceptional feedback
The way Intelligent Dialogue worked with us just works. They developed a training programme that has been a great experience, has received exceptional feedback, and seen people really focusing on customers. I cannot speak highly enough of the approach they take.
Simon Baines
A key partner as our company moves forward
Intelligent Dialogue brings clarity, empathy and an informed insight into our staff development at an operational and board level. They are a key partner as our company moves forward to its next chapter.
David Evans
We really have seen a change
The feedback was unanimously positive. We have really seen a change in how the PSAs interact with patients; a much more ‘can do’ approach to potential problems.  
Gill Welch
Has yielded great results
“The training I have received from Diane at Intelligent dialogue is second to none! Tailor made to my working situation and at an extremely manageable pace. This has made my learning easy to implement over time and has yielded great results!”  
Debra Ward
Big impact and improvement
The Intelligent Dialogue team managed to achieve a big impact and improvement, with some of the smallest changes.
Operations Director
Best Customer Service
Best Customer Service Course I've been on in years, with one of the best trainers. Learned a great deal.
Debra Wood
100% Recommended
100% Recommended. Real development for real people in daily scenarios.
Branch Manager
Booked meetings have doubled and quotes gone up by 61%
Even after just over a month my numbers as in number of booked meetings have double and quotes have gone up by 61%. As you can imagine we’re amazed by the results. Diane has even been in touch today to see what has happened since and to see if there was anything else we needed. We couldn’t ask for a better service!
Darren John
The trainer really understood our business

“The session was hugely informative and interactive, and the trainer really understood our business, and adapted the session to meet our needs.”


Luci Lloyd
I feel so much more confident
I feel so much more confident having this framework now when handling sales calls and it feels so much more natural than the one I was trying to implement before.
Danielle Cole
Short – Sam Roper – HSD Unlike other courses the action plans
Unlike other courses action plans have tangible benefits, in fact some benefit is already in action a week later.
Sam Roper
Short – Sam Roper – HSD – the feedback and enthusiasm from everyone has exceeded my expectations
The feedback and enthusiasm from everyone involved has exceeded my expectations.
Sam Roper
Short – Angel Advance – the most valuable course – customer service
The most valuable course taken to date for our managers, trainers and coaches.
Ben Mariner
Short – BOC – Ambassador – really good very insightful
It's helped me to understand how to make a customer feel valued. Really good, very insightful.
Short BOC – Ambassador – time and money well spent
Excellent, time and money well spent.
Phil M
Short – Schein – Mark Y – Team Leader
An awesome insight into the way our interactions with clients have a significant impact on our business. Providing skills & techniques for a better customer experience.
Mark Yeates
Short – Russell Smith – Reynolds – added value
They added real value and are a real pleasure to work with.
Russell Smith
Short – Patrick Allen – Henry Schein – results
They deliver great results and provide a real return on investment.
Patrick Allen
Short – Reynolds – Customer Service; Call Centre and leadership
If you need really sustainable results in your business then I could not think of a better company than Intelligent Dialogue.
Paul Collins
Short – Michael Reeve – Edwards – customer service and sales
I wouldn't hesitate to recommend them.
Michael Reeve
Short – Rotrex – Ian Bunting – Sales
The training delivered positive & measurable results, increased hire, sales & service business in all of our market sectors.
Ian Bunting
One of the best received we have run
The Ambassador programme has certainly been one of the best received that we have run - so thank you very much for this.
Colin Mills
Short – Jeff Hudson FLG – Hire
Intelligent Dialogue really understand the hire market, and if you want to generate more business and improve service I would contact Diane Banister.
Jeff Hudson
Short – FLG Jeff Hudson – sales hire controllers
Already extra revenue has been significant.
Jeff Hudson
Short – Coventry City Council – Customer Service
I would strongly recommend Intelligent Dialogue to anyone. The content was perfect and the delivery was First Class.
Daniel Freeman
Short – Matt Ainscough – Commercial
The results have been outstanding.
Matt Ainscough
Short – Edwards – Customer Service
I learned more in this course than in over 20 years of customer service.
Christian Owens
Short -One Stop Hire – Sales
I'd recommend this training course if you want to make more profit. As far as courses go it's been as good as it gets.
Craig Hughes
Short – All Med Pro – Sales
Brilliant workshop today. Many thanks to Diane Banister. Already the feedback I have had from the team has been great. Highly recommended.
Adam O'Keeffe
Short – BOC – Colin Mills – Customer Service
The Ambassador programme has certainly been one of the best received that we have run - so thank you very much for this.
Colin Mills

What you will get from Intelligent Dialogue's Sales Training for Plant Hire.

We understand Plant Hire.

We’ve worked with Ainscough Crane Hire, Lifting Gear Hire, FLG Services, Sunbelt Rentals,  Lifting Gear UK, One Stop Hire as well as many clients who use plant hire companies as part of the work they do.

We can help you bring your sales strategy alive by translating it into conversations your sales people will have with your customers. Conversations they are confident to have and your customers respond to, and we’ve helped sales and operations work more closely together.

We’ve delivered Ambassador Training to drivers, to help them deliver great customer service and spot the opportunities on site.

We’ve helped sales people and hire controllers:-

win new accounts as part of their prospecting activities
protect price and profits
manage their territories and their accounts portfolios to grow spend
spot opportunities with existing and new customers
regenerate lapsed customers who have stopped spending
improve their reporting and understanding of their customer base
improve their sales productivity so that they make their calls count
increase average order values
sell the complete range of products and services into their customer base
have better, more commercial conversations with customers

How long will it take?

A sales development programme tailored to achieve your objectives will usually be a minimum of two days and a maximum of six days over a twelve month period. We will provide a  detailed outline of the development programme once we fully understand what you want to achieve in your business.

And we can deliver training virtually ( via Zoom ) or face to face in a training room, as appropriate.


If you are in Plant Hire and would like to improve your sales teams selling skills then get in touch to discuss the detail of what you’d like to achieve.

We’ll will discuss with you the best ways to achieve your objectives, engage your people, and get them to put their learning into action.

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