So united breaks guitars.
What lessons are there for us all about customer service in the plight of Dave Carroll, and Taylor Guitars superb response?
For those of you haven’t seen it, this is the heartfelt song from a group whose precious Taylor guitar was broken on a trip across the States. Bad enough they saw their guitars being thrown about, the difficulties they had with United Airlines customer services department brought about the song. Here’s the song for you:-
What would your customers say about you?
What do your customers say about you when you aren’t in the room. That’s a true test of your brand. Does your customers opinion mean that they are loyal to you, that they’ll keep buying from you, which means that you’ll increase profits. Our research shows that customers stop dealing with you when they have a problem you don’t solve.
Interestingly, Dave Carroll the song writer of “united breaks guitars” and owner of the broken guitar defends one of the customer service personnel who work at United. See his statement here:-
Now this is where it gets clever, here’s Taylor guitars response to the broken guitar. Superb, no “complete indifference” here, just a simple step into the customers world, and some advice on travelling with guitars.
United breaks guitars is now a book.
How equipped do you feel when things go wrong? Do your customer service skills or call handling skills lead to a customers perception of bad customer service, or are you skillful enough that they understand things go wrong, you’ve sorted it and they continue to use you. As a manager do you wish that your teams were more skillful when they are explaining your policies and procedures to the customer.
Why not call us now on 0845 450 0988 to discuss your customer service challenges – we’re here to help.